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Export Insights Report 2018: Expert Strategies for Succeeding Abroad in Uncertain Times

This industry report, produced by in partnership with Grant Thornton LLP, bexplores Canadian export strategies for trade in uncertain times. The report highlights data from a national survey of more than 350 Canadian industrial executives and key outcomes from a follow-on roundtable of industry experts.

Highlights from the report include:

  • 92 per cent began exporting to the U.S. before entering other markets
  • Less than half surveyed (42%) have a comprehensive exporting strategy
  • The Trump factor. Only 13 per cent have a plan to adjust their current export strategy but only 8 per cent expect their export to grow under the new administration. An overwhelming 87 per cent recognize the importance of looking beyond the U.S. for future exports
  • Currency fluctuations are regarded as the largest single challenge, with 29 per cent of respondents citing it as a concern. Transportation and logistics issues were a close second at 27 per cent
  • Less than 10 per cent report major exporting failures over the past 24 months, but 35 per cent cited a lack of supply chain visibility as the major reason for failure
  • 60 per cent of respondents report technology such as ERP for supply chain visibility important to their exporting success


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