Opening new markets is not easy. And it’s certainly not cheap. But for Canadian companies it is a vital source of new revenue—the national market simply is not large enough for most companies to focus solely on home turf.
Highlights from the report include:
- Key calls to action, lessons learned, and best practices collected from Canadian companies who are currently exporting
- Leading strategies and tactics that any company can apply to new exporting projects
- An overview of the common risks new exporters face—and some of the proven methods of mitigating those risks