{"id":9577,"date":"2020-12-03T05:47:46","date_gmt":"2020-12-03T05:47:46","guid":{"rendered":"https:\/\/ca.syspro.com\/blog\/the-6-essential-elements-of-a-successful-b2b-ecommerce-website\/"},"modified":"2025-03-19T09:34:15","modified_gmt":"2025-03-19T07:34:15","slug":"the-6-essential-elements-of-a-successful-b2b-ecommerce-website","status":"publish","type":"post","link":"https:\/\/ca.syspro.com\/blog\/erp-and-technology\/the-6-essential-elements-of-a-successful-b2b-ecommerce-website\/","title":{"rendered":"The 6 Essential Elements of a Successful B2B eCommerce Website"},"content":{"rendered":"<p>When your customers need a ride, they turn to Uber. When they\u2019re hungry, they turn to DoorDash. When they want to buy the latest gadget, they turn to Amazon. Online habits like these have set a new level of expectation for the service your customers receive, even in a business setting.<\/p>\n<p><!--more--><\/p>\n<p>eCommerce has changed expectations throughout the entire customer journey, from the moment customers start researching their options to the post-purchase experience. Today\u2019s customers value control over how, when, and where they receive service.<\/p>\n<p>The COVID-19 pandemic has highlighted just how important eCommerce has become for manufacturers, <strong><a href=\"https:\/\/ca.syspro.com\/brochure\/report-the-inflection-point-for-the-factory-of-the-future\/\">with 67% of B2B businesses reporting<\/a><\/strong> that digital transformation, including eCommerce, has helped them overcome supply chain disruptions and helped them transition to remote work.<\/p>\n<p>Another <strong><a href=\"https:\/\/blog.vanillaforums.com\/customer-success-designing-a-people-centered-self-service-support-experience\">survey revealed that 91% of customers<\/a> <\/strong>prefer going online to find a solution themselves. If your business isn\u2019t offering the same kind of experience, you\u2019re not just sitting on the sidelines, you\u2019re at risk of missing a potential business and losing the customers you already have. As a manufacturing business, integrating your ERP with your website can help deliver the experience that your customers expect today.<\/p>\n<h2><strong>Power your website with eCommerce<\/strong><\/h2>\n<p>B2B eCommerce combines automation, customer self-service and integrations with technologies like your ERP to:<\/p>\n<ul>\n<li>Save time for sales and support staff, who can focus on nurturing customers and meeting more complex requests instead<\/li>\n<li>Simplify processes, especially in sales and delivery, since the backend does the heavy lifting of managing and updating inventory and product information<\/li>\n<li>Keep information accurate and up-to-date, allowing for customization while simultaneously eliminating many of the errors that come with manual input<\/li>\n<li>Meet customer expectations, so you don\u2019t lose customers to competitors the next time they need help.<\/li>\n<li>Stand out from competitors in a world where work is increasingly done at home.<\/li>\n<\/ul>\n<p><strong>Whether you\u2019re creating a new eCommerce strategy from the ground up or updating the one you have, let me share the most essential elements of a successful B2B eCommerce website:<\/strong><\/p>\n<h2><strong>1. A customer portal<\/strong><\/h2>\n<p>When customers have questions about your products or their account, where do they find the answers ? <a href=\"https:\/\/blog.vanillaforums.com\/support-5-major-benefits-of-a-b2b-customer-self-service-portal\"><strong>90% of customers now expect sellers to provide an online self-service portal<\/strong><\/a> where they can access their information, find answers, and place orders themselves.<\/p>\n<p>Enter the customer portal: the ultimate all-in-one, 24\/7 spot for customers to securely access their account-specific information, from invoicing and shipment status, to purchase history and product information, without ever picking up the phone or waiting on a reply via chat or email. They\u2019ll save time getting straight to the answer\u2026 and so will you, as your frontline staff won\u2019t need to answer common questions over and over again.<\/p>\n<h2><strong>2. Custom reporting capability<\/strong><\/h2>\n<p>No two customers have the same needs. So it makes sense that a one-size-fits-all website won\u2019t impress, no matter how many metrics it tracks or how great it looks. The capability to deliver Custom reports to your customers sets great eCommerce sites apart from traditional ones because customers can access the data they need from you, in the format they prefer, when and how they need it. For example, consumption patterns, invoice status, tax receipts, and more.<\/p>\n<h2><strong>3. Catalog management<\/strong><\/h2>\n<p>Paper product catalogs cost too much time and money to design, print, distribute\u2026 and reprint when they fall out of date. PDF files aren\u2019t much better: they\u2019re frustrating to download, hard to read, and easily get buried in busy mailboxes, hard drives and shared drives.<\/p>\n<p>That\u2019s why a comprehensive online catalog is so important for B2B businesses. Successful eCommerce websites make it easy for customers to find the right product by providing robust filtering and search capabilities. Without the burden of extra information they don\u2019t need, customers can quickly find what\u2019s relevant, choose to dig deeper into the details, or see more options only when they want to. They can see everything from specs to availability to pricing.\u00a0 Automatic catalog management benefits your team too, as it reduces manual work \u2013 and therefore the risk of input errors \u2013 as everything from your SKUs to your current inventory is connected with your ERP.<\/p>\n<h2><strong>4. Pricing and discount management<\/strong><\/h2>\n<p>Here\u2019s a dealbreaker: the price you list on your website is the same for everyone, or it\u2019s different than the price an existing customer is already getting. Wouldn\u2019t it be great if you could control the price across different industries, tiers or specific buyers? Or even hide prices altogether while you\u2019re meeting with prospects? With the right eCommerce platform you can individualize prices and discounts down to the individual visitor, <a href=\"\/product\/erp-system\/\"><strong>and with an ERP integration<\/strong><\/a>, it removes the manual work of plugging in numbers and the risk of incorrect prices.<\/p>\n<h2><strong>5. Search engine optimization<\/strong><\/h2>\n<p>You can build a great website, but can your customers find it? Search engine optimization, or SEO, is all about driving traffic to your site from users on search engines like Google. Strategically using the most-searched-for keywords in your page titles and page descriptions could help you rank higher on the results page. SEO is an important aspect that cannot be missed as it helps you reach more prospects and get more relevant visitors to your website.<\/p>\n<h2><strong>6. Responsive website design<\/strong><\/h2>\n<p>Even with the best technology, the best content, and the most comprehensive catalog, customers will click away if your site doesn\u2019t deliver a great experience to your visitors.<\/p>\n<p>The most successful eCommerce websites embrace modern, responsive design that\u2019s as easy to use on a desktop or laptop computer as it is on a tablet or mobile phone. Pair that with intuitive navigation that makes it easy for customers to find the products they\u2019re looking for and dynamic content that engages people so that they keep wanting more, and you\u2019ll stand out from the crowd.<\/p>\n<h2><strong>More than a website<\/strong><\/h2>\n<p>eCommerce is more than just your website. It\u2019s part of a digital transformation strategy that impacts every part of your business. And with happier customers, more productive employees, and a competitive edge \u2013 especially in challenging times \u2013 it\u2019s a necessity you simply can\u2019t ignore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>When your customers need a ride, they turn to Uber. When they\u2019re hungry, they turn to DoorDash. When they want to buy the latest gadget, they turn to Amazon. Online habits like these have set a new level of expectation for the service your customers receive, even in a business setting.<\/p>\n","protected":false},"author":135,"featured_media":8070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[126],"tags":[45,281,30],"class_list":["post-9577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erp-and-technology","tag-business-software","tag-erp-and-digitization","tag-erp-systems"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 6 Essential Elements of a Successful B2B eCommerce Website<\/title>\n<meta name=\"description\" content=\"eCommerce should form part of a manufacturer\u2019s digital transformation journey. 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